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Archive August 2014

30 August

Sprockets Wrap Up

Posted by in Spoke News on August 30, 2014
Sprockets Wrap Up

As summer’s closing (along with our sixth year of the Sprockets program), we thought it would be fun to tell you what (kickass, pro bono) work our interns have been doing for non-profits and start-ups. For the uninitiated, Sprockets is our program where we hire (and yes, pay) interns to do work for start-ups and […]

19 August

A ‘Squeaky Clean’ list

Posted by in Marketing on August 19, 2014
A ‘Squeaky Clean’ list

Garbage in, garbage out. With direct marketing, having a good list is the most important element (more important than creative).   Lists can be purchased from a variety of sources…but where/how they get the information is crucial to the quality of the list. You’ll read stories about people getting credit card applications for dead relatives […]

16 August

The Fastest Path to Cash™ (or, Spoke’s Secret to Success)

Posted by in Marketing on August 16, 2014
The Fastest Path to Cash™ (or, Spoke’s Secret to Success)

Yeah, we liked the line so much we trademarked it. But, it really is our key touchstone for every client we work with and something we focus on every day. We believe that marketing shouldn’t cost you money; it should make you money. If you’re spending a dollar on marketing, you’d better be getting more […]

15 August

Dan Klein

Posted by in team on August 15, 2014
Dan Klein

CEO, Managing Partner Dan Klein is a serial entrepreneur, with a proven record of building businesses, driving growth, and improving client’s overall sales and marketing strategy. Dan has the unique ability to see the big picture through the clients’ eyes, and continually strives to improve the return on their marketing investment. After selling his first […]

15 August

David Meyer

Posted by in team on August 15, 2014
David Meyer

Partner, Chief Marketing Officer David is responsible for many of the concepts that drive our clients’ business, and most of the antics that drive us crazy. Perhaps more impressive than his ability to come up with ‘big ideas’, is his ability to execute them. He learned the ropes helping to build some of the biggest […]

15 August

Steve Slais

Posted by in team on August 15, 2014
Steve Slais

Partner, Chief Creative Officer Steve doesn’t just have a great aesthetic, he’s smart enough to spell aesthetic right the first time (no spellcheck required, thank you). He’s a true big idea guy and has the rare ability to turn his vision into action. He’s done the big-sexy-account thing. He’s done the award-winning thing. All the […]

15 August

Angie Lawing

Posted by in team on August 15, 2014
Angie Lawing

Managing Director, St. Louis Angie is a thinker, a storyteller and a boss lady. She oversees the strategic direction of the agency and aligns the account, strategy and creative teams to pursue client delight while managing Spoke growth. Angie has an understanding and appreciation of what makes clients tick and drives the strategy and plan to […]

14 August

Drew Mangels

Posted by in team on August 14, 2014
Drew Mangels

Creative Director Drew isn’t a designer. He’s a big picture thinker. He can distill complex issues and key attributes into their purest form. The results are beautiful designs, unimaginable concepts, and supporting copy. A veteran of the industry, Drew has survived working at shops such as The Waylon Co., Kupper Parker Communications, and Falk Harrison. […]

13 August

Ian Cohen

Posted by in team on August 13, 2014
Ian Cohen

Director – Strategic Planning and Research If you thrive on being the smartest person in the room, you won’t like hanging out with Ian. He’s worked on over 200 accounts over his esteemed career, but refuses to live in the past. He embraces new technology and communication, all with the mind of a keen strategist, […]

13 August

Brian Schwartz

Posted by in team on August 13, 2014
Brian Schwartz

Technology Strategist Brian is as a strategist and interactive specialist and is an expert speaker on social media, one-to-one marketing, and effective lead generation/nurture campaigns. Return on investment is the core focus of each project he touches. As a technologist, Brian has been a project manager, consultant and architect on several successful interactive projects and […]