arrow_btn_left arrow_btn_right branding facebook flask interactive leadgen linkedin main_gear menu rocket_edit spoke_logo_lgspoke_logo_sm sprockets team twitter user vision

Archive October 2014

10 October

Talariant

Posted by in Spoke News on October 10, 2014
Talariant

Arch Grants Winner CoMo Medical wanted to rebrand…and we weren’t about to stop them. Their product is a new foam-based antisepsis that disinfects skin prior to surgery with a fraction of the effort of Betadine® (the current gold standard of care). Their name is based on the winged sandals of Hermes (you know, the winged […]

10 October

Maybe Dental School Isn’t The Answer, After All

Posted by in Marketing on October 10, 2014
Maybe Dental School Isn’t The Answer, After All

For years, I’ve been suggesting that marketing students go to dental school. Great money, great hours, and nobody (hardly) ever dies in a dentist’s chair. I think I might be wrong; I think we’ve entered the Age of Marketing. More than ever, consumers are calling the shots, sharing their experience on review sites and social […]