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Archive November 2014

17 November

Go Big or Go Home

Posted by in Marketing on November 17, 2014
Go Big or Go Home

What do you think a good direct mail response rate would be? How about 100%? Would that be good enough for you? While people have been mourning the death of direct mail for years, it just ain’t so. According to the Direct Marketing Association, 65% of consumers have made a purchase as a result of […]

11 November

This Is Your Last Warning

Posted by in Marketing on November 11, 2014
This Is Your Last Warning

For years marketing experts have been stressing the importance of including social media in the marketing mix of small and large businesses alike. How is it, then, that so many companies are still solely relying on their company website and paid media to enhance their online presence? Hopefully most of our readers have already jumped […]

3 November

EVERYONE ELSE’S BLOG SUCKS (and they torture puppies)

Posted by in Marketing on November 3, 2014
EVERYONE ELSE’S BLOG SUCKS (and they torture puppies)

This month we’ll be looking at choosing the best medium for your advertising. It’s estimated that consumers are exposed to hundreds (likely thousands) of marketing messages each day. Breaking through the clutter is one of a marketer’s biggest challenges, and finding the right media mix is a key ingredient to success. While determining the best […]