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Archive January 2016

29 January

The Secret Sauce

Posted by in Marketing on January 29, 2016
The Secret Sauce

Having a marketing plan is a great first step (really, the only first step) to grow your business employing cost-effective marketing. But, it’s just a first step. Identifying the tactics that will deliver the fastest path to cash™ is crucial. Of course, flawless execution of the tactics comes next, but outside of dumb luck developing […]

19 January

Resolution #2: Follow Your Marketing Plan

Posted by in Marketing on January 19, 2016
Resolution #2: Follow Your Marketing Plan

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu – The Art of War Now that you’ve determined your marketing strategy, it’s essential to plan the tactics to help you reach your sales goal. This should seem like a logical next step, but most of […]

8 January

Resolution #1: Have a marketing plan

Posted by in Marketing on January 8, 2016
Resolution #1: Have a marketing plan

Remember paper calendars? It was always refreshing to start January with a clean slate. The fresh pad always smelled good, too. Like optimism, or something. Unfortunately, too many businesses start off their year with a blank calendar instead of a fleshed out marketing plan. FYI, that gives off the opposite of the smell of optimism. […]