arrow_btn_left arrow_btn_right branding facebook flask interactive leadgen linkedin main_gear menu rocket_edit spoke_logo_lgspoke_logo_sm sprockets team twitter user vision

Archive February 2016

29 February

Client Highlight: Telling the MyLaw Story

Posted by in Client Highlight on February 29, 2016
Client Highlight: Telling the MyLaw Story

A great example of using lead generation to target qualified leads to maximize ROI is our client AppointLink. They show that if you build it (correctly), they will come. AppointLink has an excellent product targeted specifically at law schools. It seems there is such a thing as too much communication; students and faculty were bombarded […]

29 February

If you build it (correctly), they will come

Posted by in Marketing on February 29, 2016
If you build it (correctly), they will come

61% of companies surveyed say that getting leads is their biggest challenge (IDG Study). The truth is, executing an efficient lead generation campaign doesn’t have to be a drain on resources, and done right should yield a high return on investment. Before you start chasing new prospects, shore up your sales process to avoid wasting money […]

25 February

Are you our next Sprockets Design Intern?

Posted by in Spoke News on February 25, 2016
Are you our next Sprockets Design Intern?

As a marketing agency with three socially-networked, community-minded partners, we are regularly approached by non-profits looking for pro bono work. While we’d like to help them (and often do), this work puts a burden on our resources. As a burgeoning marketing agency that does interesting work, we are regularly approached by interns looking for experience that will help […]

22 February

Getting The Right Leads (with a good ROI)

Posted by in Marketing on February 22, 2016
Getting The Right Leads (with a good ROI)

You know who you’re targeting for qualified leads and what you want them to do, right? Oh, and you’re converting those qualified leads into sales at a good rate, and high return on investment? Good. Now, let’s talk about how to reach qualified leads to maximize your ROI. As simple as it sounds, the key […]

17 February

Lead Generation May Not Be Your Problem

Posted by in Marketing on February 17, 2016
Lead Generation May Not Be Your Problem

Prospects often call us because they want more leads; plain-and-simple. Most of the time, the quantity of leads isn’t the problem. After asking a few questions (using our patented client decoder), we find that they really want more ‘qualified’ leads (after all, why waste your time trying to sell people that have no likelihood of […]

1 February

Client Highlight: Sit On It

Posted by in Client Highlight on February 1, 2016
Client Highlight: Sit On It

A great (maybe the best) example we have of executing a marketing plan is a campaign we developed for ANOVA. Their marketing plan revealed that landscape architects were a prime target to grow their business. The tactic chosen was a simple (giant) cardboard chair (2 big pieces, two pegs) and delivered it in a giant […]