We focus on growing businesses and provide them with full-service marketing. But that alone doesn’t make us unique; our model does. It allows us to be more nimble, remain more client-focused, and deliver more powerful creative solutions. To be a truly full-service agency using the traditional agency model, we’d need to staff rooms full of designers, developers, strategists, copywriters, search engine experts, packaging designers, sales consultants, pay-per-click campaign managers, publicists, illustrators, and maybe a couple of weasely sales guys and a sexual harassment attorney. Instead, we determine the problem, assemble the best team for the job and deliver kick-ass creative.
Each project starts with the three partners – and the focus is on the client. Creative problem solving is at our core, each partner bringing his own perspective:
- Dan looks at everything from a sales strategy and ROI standpoint
- When David can focus, it’s on concepts and communication
- And regardless of the format Steve makes sure it’s beautiful
Then, only when we know what the client needs, we put together the experts for the job, and deliver agency-caliber work.
We never intended to build an agency, certainly not a first-of-it’s-kind agency. We were all happily self-employed. independent, and had worked together on projects since 2003.
Then, in 2007 something clicked. Whenever one of us got a project, we called the other two. Whether we were wrestling with strategy and concepts, budgets and logistics, design or communication…each of us wanted the other guy in the room.
Our clients liked the work, and business grew. Suddenly, having three locations and three companies was making things tricky. We met in each other’s offices, coffee shops, libraries and bars. At least once a day, somebody said, “Life would be easier if we were one company.”
Well, maybe if you really say something often enough, it will come true.
Um. We really don’t have a long-term vision. Sorry if the headline was misleading, but we thought this was better than ‘under construction’.
Most clients come to us looking for help executing a specific tactic: they’d like their website updated, they want a brochure, they need materials for a trade show – you get the picture.
The problem is, most of these are symptoms of a bigger problem: we need more sales, we want more exposure, our competitor has a new product line, etc.
Our first step is to identify the problem. Then, we find the fastest path to cash™.
What’s the one thing we could create that would improve your sales or profitability right away? That’s where we’ll start.
Our marketing plan:
- Assess the current situation
- Identify the problems
- Outline the stories to tell each audience
- Find the Fastest Path to Cash™
- Rank tactics by ROI
- Provide concepts and sketch creative
- Include estimated cost and timelines
Some clients are surprised that agencies have processes. After meeting us, they’re even more surprised that we have one.
Don’t get us wrong, if there were a magic idea machine, we’d buy one; but there isn’t (we’re looking at you, Elon Musk).
Until that glorious day, our marketing plan process is the best way we know how to uncover where a client’s products or services are in their lifecycle and gain insight on their customers’ wants, needs, buying triggers and the messages that resonate with each target, stakeholder and influencer.
Loaded with this information, we create a road map that details the proposed next steps, the cost to execute each one, and the anticipated ROI.
The result? A too-big-to-put-away plan that outlines targets, triggers, messages and the marketing paths.
Of course, we start with The Fastest Path to Cash.™
Qualified leads are the lifeblood of a growing business. Referrals from satisfied clients are generally the best leads, but that’s out of your control.
Hate that powerless feeling? We can help you bring leads to their knees (and your door) with highly targeted campaigns designed to deliver that sweet, sweet soulful sound of the phones (and registers) ringing.
We know that if there are 100 people in a room, only 3 are your target. We’ll market to them…but if one of those people can influence 10 others – that’s our bulls eye.
Once we determine which route is best for you, we’ll craft a campaign to meet your needs: inbound, outbound and (our favorite) high impact.
When done the right way (i.e., the way we do them), lead generation campaigns (historically) have the highest immediate return-on-investment for our clients. They build awareness and with a clear call to action, deliver the results you need.
Frankly, we cut through the typical agency BS. We don’t care what car your brand would drive or who it would invite to a dinner party. We dig in deep with clients to really understand their business, and what makes them unique.
A brand is much more than simply a logo (although that’s certainly part of it). They don’t have to be fancy (think facebook or Vogue), but they do have to be unique and true to all of the promises that your brand delivers.
Your customers and prospects have a lot on their minds. The brand serves as a ‘shortcut’ that tells them what your brand represents, and becomes more meaningful over time.
Your brand is your voice, your vision and the story that you tell at every touchpoint. It has to be credible, authentic… and a promise that you deliver on at every turn.
The brand is the jumping off point for everything that follows. It builds equity over time. It’s one asset that will never show up on your company’s P&L, but executed correctly, it can be invaluable to the future health and success of your business.
Whatever interactive direction we take is based on ROI, and it’s integrated and automated every step of the way…growing like a snowball rolling down the Denali. We leave nothing to chance.
As for web, while this sounds really jargony (sorry), we’re platform agnostic. We build sites on whatever makes the most sense for our clients’ long-term goals. We love the hell out of custom development, but sometimes there’s no need to re-invent the wheel and we’ll create custom solutions using WordPress, Drupal, Ruby on Rails, Groovy on Grails, Squarespace, Joomla or whatever platforms make the most sense for our clients.
Similarly, we work with multiple systems for social media and email nurture campaigns (BarrelFish, HubSpot, hatchbuck, marketo, pardot, Silverpop, act-on, Infusionsoft and more).
We’re also pretty proud of the animations we create to tell an engaging story that takes something from ‘hard-to-understand’ to ‘I get it!’
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