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4 May

Go Down the Rabbit Hole and Follow the Buyer’s Journey.

Posted by in Marketing on May 4, 2016
Go Down the Rabbit Hole and Follow the Buyer’s Journey.

Many companies are living in a fantasy world in which they are not personalizing messaging to provide the right message to the right target at the right time. As a consumer yourself, you know how many messages are bombarding you daily (and how many you immediately write off, ignore, delete, etc.). You need to go […]

22 March

Automate Yourself

Posted by in Marketing on March 22, 2016
Automate Yourself

You’ve realized that you want to feel the ease and freedom that marketing automation brings (plus the extra dough doesn’t hurt). Now, what? There are many choices for marketing automation systems, and you should find what is right for your budget, resources, and goals. If you haven’t yet come to this conclusion, check out our […]

16 March

It’s a push-button world.

Posted by in Marketing on March 16, 2016
It’s a push-button world.

It’s the future, and it’s a push-button world. Hovercrafts exist, robots clean our floors (at least until the uprising), and we automate as many tasks as possible in our everyday lives (how dare you suggest that I do manual math like a peasant!). In this world where we consistently choose automation over manual tasks, it […]

29 February

If you build it (correctly), they will come

Posted by in Marketing on February 29, 2016
If you build it (correctly), they will come

61% of companies surveyed say that getting leads is their biggest challenge (IDG Study). The truth is, executing an efficient lead generation campaign doesn’t have to be a drain on resources, and done right should yield a high return on investment. Before you start chasing new prospects, shore up your sales process to avoid wasting money […]

29 January

The Secret Sauce

Posted by in Marketing on January 29, 2016
The Secret Sauce

Having a marketing plan is a great first step (really, the only first step) to grow your business employing cost-effective marketing. But, it’s just a first step. Identifying the tactics that will deliver the fastest path to cash™ is crucial. Of course, flawless execution of the tactics comes next, but outside of dumb luck developing […]