blog Author

Debbie Arata

Looking Back to Look Ahead

January 17, 2024

In the spirit of the new year, it's natural to close the door on the past and plan for what’s ahead. But what about those not-so-pleasant experiences, like looking back on some of the marketing mistakes we’ve all made over the past year? (Let’s be honest, nobody’s perfect!)

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Funk? No!

August 14, 2018

Keeping burnout at bay. After 35 years in the industry (did I just write that?), I’ve been fortunate to have seen some fascinating changes; new technology, new ways to slice and dice messaging, and new techniques.

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