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FROM THE BLOG

Learn about the latest happenings around here.

18 July

Not All Anchors Weigh You Down

Posted by in Marketing on July 18, 2018
Not All Anchors Weigh You Down

Creating an anchor piece for your brand. The speed at which business happens today is crazy fast. And it is only getting faster. Business owners and operators need to make hundreds of decisions each day, and it can be tempting to let decisions about brand and marketing slip through the cracks. Then when a need […]

17 May

Funk? No!

Posted by in Musings on May 17, 2018
Funk? No!

Keeping burnout at bay. After 35 years in the industry (did I just write that?), I’ve been fortunate to have seen some fascinating changes; new technology, new ways to slice and dice messaging, and new techniques. While I don’t miss designing ads for the Yellow Pages, with new media comes new challenges. Sure, the evolution […]

9 March

Take Stock of Higher Quality Stock (please).

Posted by in Marketing on March 9, 2018
Take Stock of Higher Quality Stock (please).

If a picture is worth a thousand words, then a lousy stock photo’s thousand words are ‘crap.’ OK, maybe some of them are ‘lazy.’ The Image Tells the Story As a lover of words (it’s called an octothorpe, not a hashtag), it pains me to admit that for most people, the visual element is better […]

1 February

The guy dancing in the end zone isn’t the only hero.

Posted by in Marketing on February 1, 2018
The guy dancing in the end zone isn’t the only hero.

What was once a simple spike (first attributed to Homer Jones of the New York Giants in 1965) has evolved into a choreographed party – so long as it’s not deemed ‘excessive’ (whatever that means). Yes, it’s exciting; your team scored. You had the good fortune of being the one to carry (or catch) the […]

30 October

Where Brand Happens

Posted by in Marketing on October 30, 2017
Where Brand Happens

“Let’s practice what we preach” … that was our mindset before we began the task of rebranding ourselves. The goal was to do exactly what we do for our clients, but this time, do it for ourselves. May sound corny or a bit idealistic, but this approach came with some pretty cool benefits. It gave […]

5 May

The Best Ways to Waste Money at a Trade Show

Posted by in Marketing on May 5, 2017
The Best Ways to Waste Money at a Trade Show

There are a lot of great ways to burn money (we’ve seen ‘em all). Our favorites are the ones where you spend a lot of money, but don’t spend it the right way and get no results. Hilarity ensues. If you’re getting too many high-quality leads, follow-up meetings, and sales from trade shows, perhaps try […]

23 March

Why Austin Is Becoming One Of The Best Cities for Creatives

Posted by in Musings on March 23, 2017
Why Austin Is Becoming One Of The Best Cities for Creatives

If you’ve opened a national newspaper, INC, Fortune, Fast Company, Wired or read any news story about fastest growing cities in the last few years, each recognizes Austin as a great place to live. But why? The cost of living is rising, traffic is a nightmare, and the city is in constant change. Of course, […]

7 December

The cobbler HAS shoes.

Posted by in Marketing, Spoke News on December 7, 2016
The cobbler HAS shoes.

You know that saying about the ‘cobbler’s kids with no shoes’ (implying he’s too busy with work to take care of himself). Have you ever noticed that it’s the ‘cobbler’s kids’ and not the cobbler himself? I bet the cobbler didn’t just have shoes, he had really nice ones (for the record, my great-grandfather was […]

29 November

Can you hear and see me now?

Posted by in Marketing on November 29, 2016
Can you hear and see me now?

Advertising should make you visible, not invisible. Question: What was the sweat factor of your last ad campaign? You know, how nervous were you when your company’s last marketing piece was so “outside the box” that you were sweating bullets because you bypassed the “safe” or “expected” solution? It wasn’t that the creative was off […]

28 November

Networking is not working…it’s partying.

Posted by in Marketing on November 28, 2016
Networking is not working…it’s partying.

Spoke Friday, The Best End to Any Week. How our intimate get-togethers turned into a networking party. When Spoke started, we used a lot of freelance designers, illustrators, and developers. We thought it was a shame that these talented people never got to know each other to the degree that typical co-workers did. We knew […]