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FROM THE BLOG

Learn about the latest happenings around here.

4 May

Go Down the Rabbit Hole and Follow the Buyer’s Journey.

Posted by in Marketing on May 4, 2016
Go Down the Rabbit Hole and Follow the Buyer’s Journey.

Many companies are living in a fantasy world in which they are not personalizing messaging to provide the right message to the right target at the right time. As a consumer yourself, you know how many messages are bombarding you daily (and how many you immediately write off, ignore, delete, etc.). You need to go […]

20 April

A Persona Can’t Drive Your Car (but they can drive your business)

Posted by in Marketing on April 20, 2016
A Persona Can’t Drive Your Car (but they can drive your business)

As we set up clients’ marketing automation programs, we’ve found that many are confused by creating personas. “How is it different than my target market?” Personas aren’t different; they’re better. A target market is like an x-ray; a persona is an MRI. They’re better defined, and they’re based on more data. The purpose is to […]

22 March

Automate Yourself

Posted by in Marketing on March 22, 2016
Automate Yourself

You’ve realized that you want to feel the ease and freedom that marketing automation brings (plus the extra dough doesn’t hurt). Now, what? There are many choices for marketing automation systems, and you should find what is right for your budget, resources, and goals. If you haven’t yet come to this conclusion, check out our […]

16 March

It’s a push-button world.

Posted by in Marketing on March 16, 2016
It’s a push-button world.

It’s the future, and it’s a push-button world. Hovercrafts exist, robots clean our floors (at least until the uprising), and we automate as many tasks as possible in our everyday lives (how dare you suggest that I do manual math like a peasant!). In this world where we consistently choose automation over manual tasks, it […]

29 February

Client Highlight: Telling the MyLaw Story

Posted by in Client Highlight on February 29, 2016
Client Highlight: Telling the MyLaw Story

A great example of using lead generation to target qualified leads to maximize ROI is our client AppointLink. They show that if you build it (correctly), they will come. AppointLink has an excellent product targeted specifically at law schools. It seems there is such a thing as too much communication; students and faculty were bombarded […]

29 February

If you build it (correctly), they will come

Posted by in Marketing on February 29, 2016
If you build it (correctly), they will come

61% of companies surveyed say that getting leads is their biggest challenge (IDG Study). The truth is, executing an efficient lead generation campaign doesn’t have to be a drain on resources, and done right should yield a high return on investment. Before you start chasing new prospects, shore up your sales process to avoid wasting money […]

22 February

Getting The Right Leads (with a good ROI)

Posted by in Marketing on February 22, 2016
Getting The Right Leads (with a good ROI)

You know who you’re targeting for qualified leads and what you want them to do, right? Oh, and you’re converting those qualified leads into sales at a good rate, and high return on investment? Good. Now, let’s talk about how to reach qualified leads to maximize your ROI. As simple as it sounds, the key […]

17 February

Lead Generation May Not Be Your Problem

Posted by in Marketing on February 17, 2016
Lead Generation May Not Be Your Problem

Prospects often call us because they want more leads; plain-and-simple. Most of the time, the quantity of leads isn’t the problem. After asking a few questions (using our patented client decoder), we find that they really want more ‘qualified’ leads (after all, why waste your time trying to sell people that have no likelihood of […]

1 February

Client Highlight: Sit On It

Posted by in Client Highlight on February 1, 2016
Client Highlight: Sit On It

A great (maybe the best) example we have of executing a marketing plan is a campaign we developed for ANOVA. Their marketing plan revealed that landscape architects were a prime target to grow their business. The tactic chosen was a simple (giant) cardboard chair (2 big pieces, two pegs) and delivered it in a giant […]

29 January

The Secret Sauce

Posted by in Marketing on January 29, 2016
The Secret Sauce

Having a marketing plan is a great first step (really, the only first step) to grow your business employing cost-effective marketing. But, it’s just a first step. Identifying the tactics that will deliver the fastest path to cash™ is crucial. Of course, flawless execution of the tactics comes next, but outside of dumb luck developing […]