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FROM THE BLOG
Learn about the latest happenings around here.
8
January
Resolution #1: Have a marketing plan
Remember paper calendars? It was always refreshing to start January with a clean slate. The fresh pad always smelled good, too. Like optimism, or something. Unfortunately, too many businesses start off their year with a blank calendar instead of a fleshed out marketing plan. FYI, that gives off the opposite of the smell of optimism. […]
2
December
Spoke learns about state incentive programs the hard way.
While politicians say small businesses are the ‘backbone of the economy,’ that’s not the bone states tend to give us. David Nicklaus from the St. Louis Post Dispatch tells our sad but true tale.
11
November
We’ve Got More Spokes in the Wheel.
For years, we’ve been thinking, “how could we make Spoke better?” We’ve tried everything, Ouija boards, Tarot cards, sage smudging, and hired a shaman (who turned out to be just a college kid selling CutCo knives). The answer turned out to be pretty simple. Hire a half-dozen like-minded strategic, creative thinkers and make the best-looking […]
26
January
Spoke Marketing Expands to Austin, TX
St. Louis, MO (January 22, 2015) — Spoke Marketing, full-service marketing for the emerging and middle markets, is announcing today the agency is expanding into Austin, TX, with the new office being headed by Managing Director Joanna Heinrich. “Spoke works with a wide range of clients, but technology and startups are our ‘sweet spot,’ and […]
23
December
17
December
Hey doc, I need an antibiotic.
It’s that time of year; doctors get the call all the time – patients looking for a quick fix to whatever’s ailing them. We get similar calls almost daily (no, not for drugs…not anymore, anyway). Prospective clients call up wanting a solution without knowing the cause of their problem. Most of the time they’ve self-diagnosed […]
1
December
The Evolution of Banner Ads
Remember in the late 90’s when all anyone talked about was ‘eyeballs’? That was the (really stupid) rationale to invest in dotcoms based solely on the traffic the site would generate (even if the site operated at a loss). It was the reason companies had insane valuations and no real, sustainable revenue model. Not so […]
17
November
Go Big or Go Home
What do you think a good direct mail response rate would be? How about 100%? Would that be good enough for you? While people have been mourning the death of direct mail for years, it just ain’t so. According to the Direct Marketing Association, 65% of consumers have made a purchase as a result of […]
11
November
This Is Your Last Warning
For years marketing experts have been stressing the importance of including social media in the marketing mix of small and large businesses alike. How is it, then, that so many companies are still solely relying on their company website and paid media to enhance their online presence? Hopefully most of our readers have already jumped […]
3
November
EVERYONE ELSE’S BLOG SUCKS (and they torture puppies)
This month we’ll be looking at choosing the best medium for your advertising. It’s estimated that consumers are exposed to hundreds (likely thousands) of marketing messages each day. Breaking through the clutter is one of a marketer’s biggest challenges, and finding the right media mix is a key ingredient to success. While determining the best […]