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FROM THE BLOG

Learn about the latest happenings around here.

29 January

The Secret Sauce

Posted by in Marketing on January 29, 2016
The Secret Sauce

Having a marketing plan is a great first step (really, the only first step) to grow your business employing cost-effective marketing. But, it’s just a first step. Identifying the tactics that will deliver the fastest path to cash™ is crucial. Of course, flawless execution of the tactics comes next, but outside of dumb luck developing […]

19 January

Resolution #2: Follow Your Marketing Plan

Posted by in Marketing on January 19, 2016
Resolution #2: Follow Your Marketing Plan

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu – The Art of War Now that you’ve determined your marketing strategy, it’s essential to plan the tactics to help you reach your sales goal. This should seem like a logical next step, but most of […]

8 January

Resolution #1: Have a marketing plan

Posted by in Marketing on January 8, 2016
Resolution #1: Have a marketing plan

Remember paper calendars? It was always refreshing to start January with a clean slate. The fresh pad always smelled good, too. Like optimism, or something. Unfortunately, too many businesses start off their year with a blank calendar instead of a fleshed out marketing plan. FYI, that gives off the opposite of the smell of optimism. […]

2 December

Spoke learns about state incentive programs the hard way.

Posted by in Spoke News on December 2, 2015
Spoke learns about state incentive programs the hard way.

While politicians say small businesses are the ‘backbone of the economy,’ that’s not the bone states tend to give us. David Nicklaus from the St. Louis Post Dispatch tells our sad but true tale.

11 November

We’ve Got More Spokes in the Wheel.

Posted by in Spoke News on November 11, 2015
We’ve Got More Spokes in the Wheel.

For years, we’ve been thinking, “how could we make Spoke better?” We’ve tried everything, Ouija boards, Tarot cards, sage smudging, and hired a shaman (who turned out to be just a college kid selling CutCo knives). The answer turned out to be pretty simple. Hire a half-dozen like-minded strategic, creative thinkers and make the best-looking […]

26 January

Spoke Marketing Expands to Austin, TX

Posted by in Spoke News on January 26, 2015
Spoke Marketing Expands to Austin, TX

St. Louis, MO (January 22, 2015) — Spoke Marketing, full-service marketing for the emerging and middle markets, is announcing today the agency is expanding into Austin, TX, with the new office being headed by Managing Director Joanna Heinrich. “Spoke works with a wide range of clients, but technology and startups are our ‘sweet spot,’ and […]

23 December

You’ll Shoot Your Eye Out!

Posted by in Marketing on December 23, 2014
You’ll Shoot Your Eye Out!

Happy Holidays from your friends at Spoke

17 December

Hey doc, I need an antibiotic.

Posted by in Marketing on December 17, 2014
Hey doc, I need an antibiotic.

It’s that time of year; doctors get the call all the time – patients looking for a quick fix to whatever’s ailing them. We get similar calls almost daily (no, not for drugs…not anymore, anyway). Prospective clients call up wanting a solution without knowing the cause of their problem. Most of the time they’ve self-diagnosed […]

1 December

The Evolution of Banner Ads

Posted by in Marketing on December 1, 2014
The Evolution of Banner Ads

Remember in the late 90’s when all anyone talked about was ‘eyeballs’? That was the (really stupid) rationale to invest in dotcoms based solely on the traffic the site would generate (even if the site operated at a loss). It was the reason companies had insane valuations and no real, sustainable revenue model. Not so […]

17 November

Go Big or Go Home

Posted by in Marketing on November 17, 2014
Go Big or Go Home

What do you think a good direct mail response rate would be? How about 100%? Would that be good enough for you? While people have been mourning the death of direct mail for years, it just ain’t so. According to the Direct Marketing Association, 65% of consumers have made a purchase as a result of […]