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FROM THE BLOG
Learn about the latest happenings around here.
29
January
The Secret Sauce
Having a marketing plan is a great first step (really, the only first step) to grow your business employing cost-effective marketing. But, it’s just a first step. Identifying the tactics that will deliver the fastest path to cash™ is crucial. Of course, flawless execution of the tactics comes next, but outside of dumb luck developing […]
19
January
Resolution #2: Follow Your Marketing Plan
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu – The Art of War Now that you’ve determined your marketing strategy, it’s essential to plan the tactics to help you reach your sales goal. This should seem like a logical next step, but most of […]
8
January
Resolution #1: Have a marketing plan
Remember paper calendars? It was always refreshing to start January with a clean slate. The fresh pad always smelled good, too. Like optimism, or something. Unfortunately, too many businesses start off their year with a blank calendar instead of a fleshed out marketing plan. FYI, that gives off the opposite of the smell of optimism. […]
2
December
Spoke learns about state incentive programs the hard way.
While politicians say small businesses are the ‘backbone of the economy,’ that’s not the bone states tend to give us. David Nicklaus from the St. Louis Post Dispatch tells our sad but true tale.
11
November
We’ve Got More Spokes in the Wheel.
For years, we’ve been thinking, “how could we make Spoke better?” We’ve tried everything, Ouija boards, Tarot cards, sage smudging, and hired a shaman (who turned out to be just a college kid selling CutCo knives). The answer turned out to be pretty simple. Hire a half-dozen like-minded strategic, creative thinkers and make the best-looking […]
26
January
Spoke Marketing Expands to Austin, TX
St. Louis, MO (January 22, 2015) — Spoke Marketing, full-service marketing for the emerging and middle markets, is announcing today the agency is expanding into Austin, TX, with the new office being headed by Managing Director Joanna Heinrich. “Spoke works with a wide range of clients, but technology and startups are our ‘sweet spot,’ and […]
23
December
17
December
Hey doc, I need an antibiotic.
It’s that time of year; doctors get the call all the time – patients looking for a quick fix to whatever’s ailing them. We get similar calls almost daily (no, not for drugs…not anymore, anyway). Prospective clients call up wanting a solution without knowing the cause of their problem. Most of the time they’ve self-diagnosed […]
1
December
The Evolution of Banner Ads
Remember in the late 90’s when all anyone talked about was ‘eyeballs’? That was the (really stupid) rationale to invest in dotcoms based solely on the traffic the site would generate (even if the site operated at a loss). It was the reason companies had insane valuations and no real, sustainable revenue model. Not so […]
17
November
Go Big or Go Home
What do you think a good direct mail response rate would be? How about 100%? Would that be good enough for you? While people have been mourning the death of direct mail for years, it just ain’t so. According to the Direct Marketing Association, 65% of consumers have made a purchase as a result of […]