arrow_btn_left arrow_btn_right branding facebook flask interactive leadgen linkedin main_gear menu rocket_edit spoke_logo_lgspoke_logo_sm sprockets team twitter user vision

FROM THE BLOG

Learn about the latest happenings around here.

10 October

Talariant

Posted by in Spoke News on October 10, 2014
Talariant

Arch Grants Winner CoMo Medical wanted to rebrand…and we weren’t about to stop them. Their product is a new foam-based antisepsis that disinfects skin prior to surgery with a fraction of the effort of Betadine® (the current gold standard of care). Their name is based on the winged sandals of Hermes (you know, the winged […]

10 October

Maybe Dental School Isn’t The Answer, After All

Posted by in Marketing on October 10, 2014
Maybe Dental School Isn’t The Answer, After All

For years, I’ve been suggesting that marketing students go to dental school. Great money, great hours, and nobody (hardly) ever dies in a dentist’s chair. I think I might be wrong; I think we’ve entered the Age of Marketing. More than ever, consumers are calling the shots, sharing their experience on review sites and social […]

29 September

Why Referrals Work

Posted by in Marketing on September 29, 2014
Why Referrals Work

Spoke has been able to grow during the ‘great recession’ and ‘slow rebound’ not just because we do great work and focus on finding our clients’ fastest path to cash™; it’s through referrals. Literally 90% of our business comes in the door that way. When a prospect calls, we always find out how they heard […]

25 September

DawaDawa

Posted by in Spoke News on September 25, 2014
DawaDawa

If The Blessing Basket Project had a hoard of obnoxious groupies, they’d have to get in line behind us. We’ve done multiple projects for them over the years (you try to say no to their founder Theresa…let us know how that goes). The Blessing Basket Project is the brainchild of Theresa Carrington. They pay Prosperity […]

18 September

Kölsch

Posted by in Spoke News on September 18, 2014
Kölsch

Spoke is excited to start off the fall season with a philanthropic bang! On Friday, September 26, we will be entering our Devil’s Tongue Kölsch beer into the 1st Annual Agency Homebrew Competition to benefit the Megan Foundation. Stop by the Spoke office on Locust Street in the Midtown Alley neighborhood at 4:00 for a […]

6 September

Cystic Fibrosis Gala

Posted by in Spoke News on September 6, 2014
Cystic Fibrosis Gala

We’re full of love at Spoke, but dammit, we hate Cystic Fibrosis. That’s why we worked with the Cystic Fibrosis Foundation this year to take their annual gala (their biggest fundraiser) to ‘the next level’. We created a new theme and brand – the ‘Big Easy Ball’ as an umbrella that would compliment their national […]

30 August

Sprockets Wrap Up

Posted by in Spoke News on August 30, 2014
Sprockets Wrap Up

As summer’s closing (along with our sixth year of the Sprockets program), we thought it would be fun to tell you what (kickass, pro bono) work our interns have been doing for non-profits and start-ups. For the uninitiated, Sprockets is our program where we hire (and yes, pay) interns to do work for start-ups and […]

19 August

A ‘Squeaky Clean’ list

Posted by in Marketing on August 19, 2014
A ‘Squeaky Clean’ list

Garbage in, garbage out. With direct marketing, having a good list is the most important element (more important than creative).   Lists can be purchased from a variety of sources…but where/how they get the information is crucial to the quality of the list. You’ll read stories about people getting credit card applications for dead relatives […]

16 August

The Fastest Path to Cash™ (or, Spoke’s Secret to Success)

Posted by in Marketing on August 16, 2014
The Fastest Path to Cash™ (or, Spoke’s Secret to Success)

Yeah, we liked the line so much we trademarked it. But, it really is our key touchstone for every client we work with and something we focus on every day. We believe that marketing shouldn’t cost you money; it should make you money. If you’re spending a dollar on marketing, you’d better be getting more […]

2 August

No vs. Not Yet

Posted by in Marketing on August 2, 2014
No vs. Not Yet

There’s a big difference between ‘no’ and ‘not yet.’ It’s a very big distinction and often goes unnoticed. There’s nothing wrong with getting a ‘no’ (especially when you get there fast, without wasting too much energy). The ‘not yet’ is often disguised as ‘no.’ There are a lot of good reasons a prospect isn’t ready […]