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Yeah, we liked the line so much we trademarked it. But, it really is our key touchstone for every client we work with and something we focus on every day. We believe that marketing shouldn’t cost you money; it should make you money. If you’re spending a dollar on marketing, you’d better be getting more […]
There’s a big difference between ‘no’ and ‘not yet.’ It’s a very big distinction and often goes unnoticed. There’s nothing wrong with getting a ‘no’ (especially when you get there fast, without wasting too much energy). The ‘not yet’ is often disguised as ‘no.’ There are a lot of good reasons a prospect isn’t ready […]