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Marketing

26 October

Don’t hit the play button (I dare you).

Posted by in Marketing on October 26, 2016
Don’t hit the play button (I dare you).

Video killed the content star. “If a trend becomes obvious, you’re too late.” – Elon Musk OK, not everyone can be a trendsetter (wrote the guy wearing tattered Chuck Taylor’s and well-worn Levi 501’s). One of the things I love most about our industry is that it’s constantly changing; it requires an unwavering commitment to […]

15 July

Nobody loves your new product (sorry).

Posted by in Marketing on July 15, 2016
Nobody loves your new product (sorry).

You love your new ‘precious’ product, don’t you? It’s okay, admit it. The problem is; nobody knows your product better than you. If you hope to have any chance of selling it, that’s got to change. Like now. According to Forbes, there are an estimated 250,000 products launched each year. What makes yours so special? […]

22 June

I can’t say ‘squishy ball’ with a straight face.

Posted by in Marketing on June 22, 2016
I can’t say ‘squishy ball’ with a straight face.

No knock on the promotional products industry, but the sales and marketing effort for your tradeshow shouldn’t revolve around the tchotchke that you give away. I’ve yet to make a purchase decision based on the logo on my squishy ball or pen. The strategy for your tradeshows should dovetail with your overall marketing efforts, which […]

9 June

Guide Your Customers Through the Buyer’s Journey

Posted by in Marketing on June 9, 2016
Guide Your Customers Through the Buyer’s Journey

There’s knowing who your customer is, and then there’s knowing your customer (hint: the second one is better). Unless you’re selling snow cones on a scorching day (and can control the weather), you’ll get better results from both inbound and outbound marketing by understanding your different customers: what makes them tick, what drives their behavior, […]

4 May

Go Down the Rabbit Hole and Follow the Buyer’s Journey.

Posted by in Marketing on May 4, 2016
Go Down the Rabbit Hole and Follow the Buyer’s Journey.

Many companies are living in a fantasy world in which they are not personalizing messaging to provide the right message to the right target at the right time. As a consumer yourself, you know how many messages are bombarding you daily (and how many you immediately write off, ignore, delete, etc.). You need to go […]

20 April

A Persona Can’t Drive Your Car (but they can drive your business)

Posted by in Marketing on April 20, 2016
A Persona Can’t Drive Your Car (but they can drive your business)

As we set up clients’ marketing automation programs, we’ve found that many are confused by creating personas. “How is it different than my target market?” Personas aren’t different; they’re better. A target market is like an x-ray; a persona is an MRI. They’re better defined, and they’re based on more data. The purpose is to […]

22 March

Automate Yourself

Posted by in Marketing on March 22, 2016
Automate Yourself

You’ve realized that you want to feel the ease and freedom that marketing automation brings (plus the extra dough doesn’t hurt). Now, what? There are many choices for marketing automation systems, and you should find what is right for your budget, resources, and goals. If you haven’t yet come to this conclusion, check out our […]

16 March

It’s a push-button world.

Posted by in Marketing on March 16, 2016
It’s a push-button world.

It’s the future, and it’s a push-button world. Hovercrafts exist, robots clean our floors (at least until the uprising), and we automate as many tasks as possible in our everyday lives (how dare you suggest that I do manual math like a peasant!). In this world where we consistently choose automation over manual tasks, it […]

29 February

If you build it (correctly), they will come

Posted by in Marketing on February 29, 2016
If you build it (correctly), they will come

61% of companies surveyed say that getting leads is their biggest challenge (IDG Study). The truth is, executing an efficient lead generation campaign doesn’t have to be a drain on resources, and done right should yield a high return on investment. Before you start chasing new prospects, shore up your sales process to avoid wasting money […]

22 February

Getting The Right Leads (with a good ROI)

Posted by in Marketing on February 22, 2016
Getting The Right Leads (with a good ROI)

You know who you’re targeting for qualified leads and what you want them to do, right? Oh, and you’re converting those qualified leads into sales at a good rate, and high return on investment? Good. Now, let’s talk about how to reach qualified leads to maximize your ROI. As simple as it sounds, the key […]