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Marketing

17 February

Lead Generation May Not Be Your Problem

Posted by in Marketing on February 17, 2016
Lead Generation May Not Be Your Problem

Prospects often call us because they want more leads; plain-and-simple. Most of the time, the quantity of leads isn’t the problem. After asking a few questions (using our patented client decoder), we find that they really want more ‘qualified’ leads (after all, why waste your time trying to sell people that have no likelihood of […]

29 January

The Secret Sauce

Posted by in Marketing on January 29, 2016
The Secret Sauce

Having a marketing plan is a great first step (really, the only first step) to grow your business employing cost-effective marketing. But, it’s just a first step. Identifying the tactics that will deliver the fastest path to cash™ is crucial. Of course, flawless execution of the tactics comes next, but outside of dumb luck developing […]

19 January

Resolution #2: Follow Your Marketing Plan

Posted by in Marketing on January 19, 2016
Resolution #2: Follow Your Marketing Plan

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu – The Art of War Now that you’ve determined your marketing strategy, it’s essential to plan the tactics to help you reach your sales goal. This should seem like a logical next step, but most of […]

8 January

Resolution #1: Have a marketing plan

Posted by in Marketing on January 8, 2016
Resolution #1: Have a marketing plan

Remember paper calendars? It was always refreshing to start January with a clean slate. The fresh pad always smelled good, too. Like optimism, or something. Unfortunately, too many businesses start off their year with a blank calendar instead of a fleshed out marketing plan. FYI, that gives off the opposite of the smell of optimism. […]

23 December

You’ll Shoot Your Eye Out!

Posted by in Marketing on December 23, 2014
You’ll Shoot Your Eye Out!

Happy Holidays from your friends at Spoke

17 December

Hey doc, I need an antibiotic.

Posted by in Marketing on December 17, 2014
Hey doc, I need an antibiotic.

It’s that time of year; doctors get the call all the time – patients looking for a quick fix to whatever’s ailing them. We get similar calls almost daily (no, not for drugs…not anymore, anyway). Prospective clients call up wanting a solution without knowing the cause of their problem. Most of the time they’ve self-diagnosed […]

1 December

The Evolution of Banner Ads

Posted by in Marketing on December 1, 2014
The Evolution of Banner Ads

Remember in the late 90’s when all anyone talked about was ‘eyeballs’? That was the (really stupid) rationale to invest in dotcoms based solely on the traffic the site would generate (even if the site operated at a loss). It was the reason companies had insane valuations and no real, sustainable revenue model. Not so […]

17 November

Go Big or Go Home

Posted by in Marketing on November 17, 2014
Go Big or Go Home

What do you think a good direct mail response rate would be? How about 100%? Would that be good enough for you? While people have been mourning the death of direct mail for years, it just ain’t so. According to the Direct Marketing Association, 65% of consumers have made a purchase as a result of […]

11 November

This Is Your Last Warning

Posted by in Marketing on November 11, 2014
This Is Your Last Warning

For years marketing experts have been stressing the importance of including social media in the marketing mix of small and large businesses alike. How is it, then, that so many companies are still solely relying on their company website and paid media to enhance their online presence? Hopefully most of our readers have already jumped […]

3 November

EVERYONE ELSE’S BLOG SUCKS (and they torture puppies)

Posted by in Marketing on November 3, 2014
EVERYONE ELSE’S BLOG SUCKS (and they torture puppies)

This month we’ll be looking at choosing the best medium for your advertising. It’s estimated that consumers are exposed to hundreds (likely thousands) of marketing messages each day. Breaking through the clutter is one of a marketer’s biggest challenges, and finding the right media mix is a key ingredient to success. While determining the best […]