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Marketing

10 October

Maybe Dental School Isn’t The Answer, After All

Posted by in Marketing on October 10, 2014
Maybe Dental School Isn’t The Answer, After All

For years, I’ve been suggesting that marketing students go to dental school. Great money, great hours, and nobody (hardly) ever dies in a dentist’s chair. I think I might be wrong; I think we’ve entered the Age of Marketing. More than ever, consumers are calling the shots, sharing their experience on review sites and social […]

29 September

Why Referrals Work

Posted by in Marketing on September 29, 2014
Why Referrals Work

Spoke has been able to grow during the ‘great recession’ and ‘slow rebound’ not just because we do great work and focus on finding our clients’ fastest path to cash™; it’s through referrals. Literally 90% of our business comes in the door that way. When a prospect calls, we always find out how they heard […]

19 August

A ‘Squeaky Clean’ list

Posted by in Marketing on August 19, 2014
A ‘Squeaky Clean’ list

Garbage in, garbage out. With direct marketing, having a good list is the most important element (more important than creative).   Lists can be purchased from a variety of sources…but where/how they get the information is crucial to the quality of the list. You’ll read stories about people getting credit card applications for dead relatives […]

16 August

The Fastest Path to Cash™ (or, Spoke’s Secret to Success)

Posted by in Marketing on August 16, 2014
The Fastest Path to Cash™ (or, Spoke’s Secret to Success)

Yeah, we liked the line so much we trademarked it. But, it really is our key touchstone for every client we work with and something we focus on every day. We believe that marketing shouldn’t cost you money; it should make you money. If you’re spending a dollar on marketing, you’d better be getting more […]

2 August

No vs. Not Yet

Posted by in Marketing on August 2, 2014
No vs. Not Yet

There’s a big difference between ‘no’ and ‘not yet.’ It’s a very big distinction and often goes unnoticed. There’s nothing wrong with getting a ‘no’ (especially when you get there fast, without wasting too much energy). The ‘not yet’ is often disguised as ‘no.’ There are a lot of good reasons a prospect isn’t ready […]