Landscape Brands, a 40-year-old site furnishings manufacturer, wanted to expand into new, more-profitable markets. Spoke was hired to create a marketing plan that identified their fastest path to cash™ and create customized solutions for each channel. The highlight of this campaign is a high impact cardboard chair that is delivered to landscape architects.
Before launching the campaign…Landscape Brands realized they had an identity problem, too. Their name was extremely similar to the industry leader, and they were often confused for a landscaping company. Spoke led the rebranding effort, including new website (with improved user experience), new sales collateral, and new profits to the bottom line.