Law schools are faced with a unique set of communication challenges – students are bombarded with communications from every conceivable method making it hard for them to keep track of it all and prioritize. In addition, faculty needs to create seating charts, provide anonymous testing, conduct law review and deliver courses.
Despite having a great product, AppointLink had trouble getting the Deans’ attention.
Spoke solution was an oversized, high impact mailer that featured a Mad-Magazine-Style fold-in and an automated email campaign that lead them to a microsite and animated video explaining the problem and their elegant solution.
Sales are up, new clients are happy, and the pipeline is full…but this project really reinforced that we’re glad we didn’t go to law school!