Believe it or not, there’s clutter in the marketplace for business plan competitions…even for those that give away money with no strings attached (we don’t get it, either?). Arch Grants is the premier competition in St. Louis, giving away twenty $50,000 grants (that’s a million bucks for everyone keeping score at home).
Spoke was hired to promote the event, and surpass the number of entries from their inaugural year. Our solution? An over-the-top ‘vintage monster movie poster’ using the Arch as a giant magnet that drives entrepreneurs to the city.
The campaign was a huge success, and exceeded all goals. Was it the high impact poster mailer? The clean parallax website…or just the cold, cool million? We’ll never know, but we do know that Arch Grants is making a big change in our city, and we’re honored to be a part of their team.