With the exception of us (of course), marketing agencies are a skeptical lot. We haven't seen it all, but we've seen most of it. In order to reach marketing agencies and educate them on the power of Hatchbuck's sales and marketing automation software we were completely transparent about the entire campaign...warning them that they were about to be "Hatchbucked". We showed them what we were going to market to them, and how we'd communicate every step of the way.