The NCAA touts that student athletes go pro in something other than the sport they played in college. Lewis & Clark was created specifically for the student athlete who wanted to play summer baseball, but also wanted to take classes, get an internship, or get a job to help pay tuition bills.

L&C is the first-of-its kind league, with games and practices scheduled to meet these unique needs.

Even with a unique value proposition, it’s tough to start a new league from scratch. Spoke created a marketing plan with tactics and messages tailored to multiple disparate audiences: players, coaches, parents and corporate sponsors.

We’ve continued to help establish their brand, and help their league grow in size, reputation and build a foundation of corporate partners that has helped them build on each year’s success.