Omni Clubs had a big, national competitor move into their key cities, and needed a campaign to help drive awareness, traffic and trial. Our highly effective campaign featured the trainers at the gym, adding a highly personal/human touch to compete with the notational corporate messaging that their competitor delivered.
We also successfully executed one of our favorite guerilla campaigns to date – inserting free trial offers inside health and fitness books and magazines at local bookstores. Not shoplifting…shop dropping! It’s always better to ask forgiveness, right (especially when a campaign is so successful)?