Straightline has a very specific target, and a very compelling story. Printers and agencies have a hard time managing their data, their networks, and their color profiles and print quality. With razor thin margins in the printing industry, if any one ball drops, the profitability of an entire project can be wiped out instantly.
The Straightline story isn’t traditional, and targets an audience that has seen it all. In order to break through the clutter and communicate the benefit of professional, third party help, Spoke used custom, attention-grabbing illustration to tell the story online, through direct mail, and in sales presentations.