Branding without Bullsh!t We don’t care what ‘car your brand would drive’ or ‘what famous dead American it would invite to a dinner party.’ We dig in to find what makes you business unique. Your brand is your voice, your vision and the story that you tell at every touch point. It has to be credible, authentic…and provide a promise that you deliver on at every turn. The brand is the jumping off point for everything that follows. It builds equity over time. It’s one asset that will never show up on your company’s P&L, but executed correctly, it can be invaluable to the future health and success of your enterprise.