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Brand

30 October

Where Brand Happens

Posted by in Marketing on October 30, 2017
Where Brand Happens

“Let’s practice what we preach” … that was our mindset before we began the task of rebranding ourselves. The goal was to do exactly what we do for our clients, but this time, do it for ourselves. May sound corny or a bit idealistic, but this approach came with some pretty cool benefits. It gave […]

2 November

The brands, they are a changin’

Posted by in Marketing on November 2, 2016
The brands, they are a changin’

First, let’s get one thing clear; a great brand is no guarantee of success (pets.com was fun while it lasted). As marketing pioneer, Bill Bernbach famously quoted, “a great ad campaign will make a bad product fail faster.” In other words, you can only fool people once. Successful businesses create their product or business models […]