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Brand

18 July

Not All Anchors Weigh You Down

Posted by in Marketing on July 18, 2018
Not All Anchors Weigh You Down

Creating an anchor piece for your brand. The speed at which business happens today is crazy fast. And it is only getting faster. Business owners and operators need to make hundreds of decisions each day, and it can be tempting to let decisions about brand and marketing slip through the cracks. Then when a need […]

30 October

Where Brand Happens

Posted by in Marketing on October 30, 2017
Where Brand Happens

“Let’s practice what we preach” … that was our mindset before we began the task of rebranding ourselves. The goal was to do exactly what we do for our clients, but this time, do it for ourselves. May sound corny or a bit idealistic, but this approach came with some pretty cool benefits. It gave […]

2 November

The brands, they are a changin’

Posted by in Marketing on November 2, 2016
The brands, they are a changin’

First, let’s get one thing clear; a great brand is no guarantee of success (pets.com was fun while it lasted). As marketing pioneer, Bill Bernbach famously quoted, “a great ad campaign will make a bad product fail faster.” In other words, you can only fool people once. Successful businesses create their product or business models […]