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Buyer’s Journey

9 June

Guide Your Customers Through the Buyer’s Journey

Posted by in Marketing on June 9, 2016
Guide Your Customers Through the Buyer’s Journey

There’s knowing who your customer is, and then there’s knowing your customer (hint: the second one is better). Unless you’re selling snow cones on a scorching day (and can control the weather), you’ll get better results from both inbound and outbound marketing by understanding your different customers: what makes them tick, what drives their behavior, […]

4 May

Go Down the Rabbit Hole and Follow the Buyer’s Journey.

Posted by in Marketing on May 4, 2016
Go Down the Rabbit Hole and Follow the Buyer’s Journey.

Many companies are living in a fantasy world in which they are not personalizing messaging to provide the right message to the right target at the right time. As a consumer yourself, you know how many messages are bombarding you daily (and how many you immediately write off, ignore, delete, etc.). You need to go […]