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Communication

7 December

The cobbler HAS shoes.

Posted by in Marketing, Spoke News on December 7, 2016
The cobbler HAS shoes.

You know that saying about the ‘cobbler’s kids with no shoes’ (implying he’s too busy with work to take care of himself). Have you ever noticed that it’s the ‘cobbler’s kids’ and not the cobbler himself? I bet the cobbler didn’t just have shoes, he had really nice ones (for the record, my great-grandfather was […]

15 November

Words Get On Your Nerves (whether you like it or not)

Posted by in Marketing on November 15, 2016
Words Get On Your Nerves (whether you like it or not)

For a company whose primary business is dependent upon communication, it seems obvious that being able to write compelling copy for print ads, brochures, TV and radio ads is a basic requirement. Yet, crafting a compelling message can be challenging. Why? Because how we use words can make a huge difference in how audiences react […]

7 November

The Voice of the Customer

Posted by in Marketing on November 7, 2016
The Voice of the Customer

We all know the central role that the customer has in business. But this doesn’t always translate into listening to the voice of the customer when it comes to product development, improving operations, marketing, and customer service, among other areas. Beyond listening to the customer, it is equally important to visibly demonstrate that your company […]