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Content Marketing

7 December

The cobbler HAS shoes.

Posted by in Marketing, Spoke News on December 7, 2016
The cobbler HAS shoes.

You know that saying about the ‘cobbler’s kids with no shoes’ (implying he’s too busy with work to take care of himself). Have you ever noticed that it’s the ‘cobbler’s kids’ and not the cobbler himself? I bet the cobbler didn’t just have shoes, he had really nice ones (for the record, my great-grandfather was […]

23 November

The Secret Sauce for A Successful Content Campaign

Posted by in Marketing on November 23, 2016
The Secret Sauce for A Successful Content Campaign

Don’t write content just because all the other kids are doing it. Yes, content marketing is important. Per a recent article in The Harvard Business Review, nine of ten organizations are using content marketing as part of their marketing efforts. However, approaching it without a holistic strategy is a waste of time and resources. Like […]