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Creative

9 March

Take Stock of Higher Quality Stock (please).

Posted by in Marketing on March 9, 2018
Take Stock of Higher Quality Stock (please).

If a picture is worth a thousand words, then a lousy stock photo’s thousand words are ‘crap.’ OK, maybe some of them are ‘lazy.’ The Image Tells the Story As a lover of words (it’s called an octothorpe, not a hashtag), it pains me to admit that for most people, the visual element is better […]

23 March

Why Austin Is Becoming One Of The Best Cities for Creatives

Posted by in Musings on March 23, 2017
Why Austin Is Becoming One Of The Best Cities for Creatives

If you’ve opened a national newspaper, INC, Fortune, Fast Company, Wired or read any news story about fastest growing cities in the last few years, each recognizes Austin as a great place to live. But why? The cost of living is rising, traffic is a nightmare, and the city is in constant change. Of course, […]

29 November

Can you hear and see me now?

Posted by in Marketing on November 29, 2016
Can you hear and see me now?

Advertising should make you visible, not invisible. Question: What was the sweat factor of your last ad campaign? You know, how nervous were you when your company’s last marketing piece was so “outside the box” that you were sweating bullets because you bypassed the “safe” or “expected” solution? It wasn’t that the creative was off […]