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Lead Generation

22 June

I can’t say ‘squishy ball’ with a straight face.

Posted by in Marketing on June 22, 2016
I can’t say ‘squishy ball’ with a straight face.

No knock on the promotional products industry, but the sales and marketing effort for your tradeshow shouldn’t revolve around the tchotchke that you give away. I’ve yet to make a purchase decision based on the logo on my squishy ball or pen. The strategy for your tradeshows should dovetail with your overall marketing efforts, which […]

22 March

Automate Yourself

Posted by in Marketing on March 22, 2016
Automate Yourself

You’ve realized that you want to feel the ease and freedom that marketing automation brings (plus the extra dough doesn’t hurt). Now, what? There are many choices for marketing automation systems, and you should find what is right for your budget, resources, and goals. If you haven’t yet come to this conclusion, check out our […]

16 March

It’s a push-button world.

Posted by in Marketing on March 16, 2016
It’s a push-button world.

It’s the future, and it’s a push-button world. Hovercrafts exist, robots clean our floors (at least until the uprising), and we automate as many tasks as possible in our everyday lives (how dare you suggest that I do manual math like a peasant!). In this world where we consistently choose automation over manual tasks, it […]

29 February

Client Highlight: Telling the MyLaw Story

Posted by in Client Highlight on February 29, 2016
Client Highlight: Telling the MyLaw Story

A great example of using lead generation to target qualified leads to maximize ROI is our client AppointLink. They show that if you build it (correctly), they will come. AppointLink has an excellent product targeted specifically at law schools. It seems there is such a thing as too much communication; students and faculty were bombarded […]

29 February

If you build it (correctly), they will come

Posted by in Marketing on February 29, 2016
If you build it (correctly), they will come

61% of companies surveyed say that getting leads is their biggest challenge (IDG Study). The truth is, executing an efficient lead generation campaign doesn’t have to be a drain on resources, and done right should yield a high return on investment. Before you start chasing new prospects, shore up your sales process to avoid wasting money […]

22 February

Getting The Right Leads (with a good ROI)

Posted by in Marketing on February 22, 2016
Getting The Right Leads (with a good ROI)

You know who you’re targeting for qualified leads and what you want them to do, right? Oh, and you’re converting those qualified leads into sales at a good rate, and high return on investment? Good. Now, let’s talk about how to reach qualified leads to maximize your ROI. As simple as it sounds, the key […]