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Marketing Plan

7 December

The cobbler HAS shoes.

Posted by in Marketing, Spoke News on December 7, 2016
The cobbler HAS shoes.

You know that saying about the ‘cobbler’s kids with no shoes’ (implying he’s too busy with work to take care of himself). Have you ever noticed that it’s the ‘cobbler’s kids’ and not the cobbler himself? I bet the cobbler didn’t just have shoes, he had really nice ones (for the record, my great-grandfather was […]

15 July

Nobody loves your new product (sorry).

Posted by in Marketing on July 15, 2016
Nobody loves your new product (sorry).

You love your new ‘precious’ product, don’t you? It’s okay, admit it. The problem is; nobody knows your product better than you. If you hope to have any chance of selling it, that’s got to change. Like now. According to Forbes, there are an estimated 250,000 products launched each year. What makes yours so special? […]

20 April

A Persona Can’t Drive Your Car (but they can drive your business)

Posted by in Marketing on April 20, 2016
A Persona Can’t Drive Your Car (but they can drive your business)

As we set up clients’ marketing automation programs, we’ve found that many are confused by creating personas. “How is it different than my target market?” Personas aren’t different; they’re better. A target market is like an x-ray; a persona is an MRI. They’re better defined, and they’re based on more data. The purpose is to […]

22 March

Automate Yourself

Posted by in Marketing on March 22, 2016
Automate Yourself

You’ve realized that you want to feel the ease and freedom that marketing automation brings (plus the extra dough doesn’t hurt). Now, what? There are many choices for marketing automation systems, and you should find what is right for your budget, resources, and goals. If you haven’t yet come to this conclusion, check out our […]

29 January

The Secret Sauce

Posted by in Marketing on January 29, 2016
The Secret Sauce

Having a marketing plan is a great first step (really, the only first step) to grow your business employing cost-effective marketing. But, it’s just a first step. Identifying the tactics that will deliver the fastest path to cash™ is crucial. Of course, flawless execution of the tactics comes next, but outside of dumb luck developing […]