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Marketing Trends

9 March

Take Stock of Higher Quality Stock (please).

Posted by in Marketing on March 9, 2018
Take Stock of Higher Quality Stock (please).

If a picture is worth a thousand words, then a lousy stock photo’s thousand words are ‘crap.’ OK, maybe some of them are ‘lazy.’ The Image Tells the Story As a lover of words (it’s called an octothorpe, not a hashtag), it pains me to admit that for most people, the visual element is better […]

1 February

The guy dancing in the end zone isn’t the only hero.

Posted by in Marketing on February 1, 2018
The guy dancing in the end zone isn’t the only hero.

What was once a simple spike (first attributed to Homer Jones of the New York Giants in 1965) has evolved into a choreographed party – so long as it’s not deemed ‘excessive’ (whatever that means). Yes, it’s exciting; your team scored. You had the good fortune of being the one to carry (or catch) the […]

27 October

All your base are belong to us

Posted by in Marketing on October 27, 2016
All your base are belong to us

Artificial Intelligence – not new, just better No, the alien robots from the 1989 video game Zero Wing aren’t coming to get you. The perceived increase use of Artificial Intelligence (Augmented Intelligence or AI) in marketing is just that, perceived. Marketers have been using computers and algorithms for years; the reason for the increased awareness is […]

26 October

Don’t hit the play button (I dare you).

Posted by in Marketing on October 26, 2016
Don’t hit the play button (I dare you).

Video killed the content star. “If a trend becomes obvious, you’re too late.” – Elon Musk OK, not everyone can be a trendsetter (wrote the guy wearing tattered Chuck Taylor’s and well-worn Levi 501’s). One of the things I love most about our industry is that it’s constantly changing; it requires an unwavering commitment to […]