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nurturing campaign

2 August

No vs. Not Yet

Posted by in Marketing on August 2, 2014
No vs. Not Yet

There’s a big difference between ‘no’ and ‘not yet.’ It’s a very big distinction and often goes unnoticed. There’s nothing wrong with getting a ‘no’ (especially when you get there fast, without wasting too much energy). The ‘not yet’ is often disguised as ‘no.’ There are a lot of good reasons a prospect isn’t ready […]