arrow_btn_left arrow_btn_right branding facebook flask interactive leadgen linkedin main_gear menu rocket_edit spoke_logo_lgspoke_logo_sm sprockets team twitter user vision

Personas

9 June

Guide Your Customers Through the Buyer’s Journey

Posted by in Marketing on June 9, 2016
Guide Your Customers Through the Buyer’s Journey

There’s knowing who your customer is, and then there’s knowing your customer (hint: the second one is better). Unless you’re selling snow cones on a scorching day (and can control the weather), you’ll get better results from both inbound and outbound marketing by understanding your different customers: what makes them tick, what drives their behavior, […]

4 May

Go Down the Rabbit Hole and Follow the Buyer’s Journey.

Posted by in Marketing on May 4, 2016
Go Down the Rabbit Hole and Follow the Buyer’s Journey.

Many companies are living in a fantasy world in which they are not personalizing messaging to provide the right message to the right target at the right time. As a consumer yourself, you know how many messages are bombarding you daily (and how many you immediately write off, ignore, delete, etc.). You need to go […]

20 April

A Persona Can’t Drive Your Car (but they can drive your business)

Posted by in Marketing on April 20, 2016
A Persona Can’t Drive Your Car (but they can drive your business)

As we set up clients’ marketing automation programs, we’ve found that many are confused by creating personas. “How is it different than my target market?” Personas aren’t different; they’re better. A target market is like an x-ray; a persona is an MRI. They’re better defined, and they’re based on more data. The purpose is to […]