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Targeting

23 November

The Secret Sauce for A Successful Content Campaign

Posted by in Marketing on November 23, 2016
The Secret Sauce for A Successful Content Campaign

Don’t write content just because all the other kids are doing it. Yes, content marketing is important. Per a recent article in The Harvard Business Review, nine of ten organizations are using content marketing as part of their marketing efforts. However, approaching it without a holistic strategy is a waste of time and resources. Like […]

16 March

It’s a push-button world.

Posted by in Marketing on March 16, 2016
It’s a push-button world.

It’s the future, and it’s a push-button world. Hovercrafts exist, robots clean our floors (at least until the uprising), and we automate as many tasks as possible in our everyday lives (how dare you suggest that I do manual math like a peasant!). In this world where we consistently choose automation over manual tasks, it […]

29 February

Client Highlight: Telling the MyLaw Story

Posted by in Client Highlight on February 29, 2016
Client Highlight: Telling the MyLaw Story

A great example of using lead generation to target qualified leads to maximize ROI is our client AppointLink. They show that if you build it (correctly), they will come. AppointLink has an excellent product targeted specifically at law schools. It seems there is such a thing as too much communication; students and faculty were bombarded […]

29 February

If you build it (correctly), they will come

Posted by in Marketing on February 29, 2016
If you build it (correctly), they will come

61% of companies surveyed say that getting leads is their biggest challenge (IDG Study). The truth is, executing an efficient lead generation campaign doesn’t have to be a drain on resources, and done right should yield a high return on investment. Before you start chasing new prospects, shore up your sales process to avoid wasting money […]

22 February

Getting The Right Leads (with a good ROI)

Posted by in Marketing on February 22, 2016
Getting The Right Leads (with a good ROI)

You know who you’re targeting for qualified leads and what you want them to do, right? Oh, and you’re converting those qualified leads into sales at a good rate, and high return on investment? Good. Now, let’s talk about how to reach qualified leads to maximize your ROI. As simple as it sounds, the key […]