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Tradeshow

5 May

The Best Ways to Waste Money at a Trade Show

Posted by in Marketing on May 5, 2017
The Best Ways to Waste Money at a Trade Show

There are a lot of great ways to burn money (we’ve seen ‘em all). Our favorites are the ones where you spend a lot of money, but don’t spend it the right way and get no results. Hilarity ensues. If you’re getting too many high-quality leads, follow-up meetings, and sales from trade shows, perhaps try […]

7 December

The cobbler HAS shoes.

Posted by in Marketing, Spoke News on December 7, 2016
The cobbler HAS shoes.

You know that saying about the ‘cobbler’s kids with no shoes’ (implying he’s too busy with work to take care of himself). Have you ever noticed that it’s the ‘cobbler’s kids’ and not the cobbler himself? I bet the cobbler didn’t just have shoes, he had really nice ones (for the record, my great-grandfather was […]

22 June

I can’t say ‘squishy ball’ with a straight face.

Posted by in Marketing on June 22, 2016
I can’t say ‘squishy ball’ with a straight face.

No knock on the promotional products industry, but the sales and marketing effort for your tradeshow shouldn’t revolve around the tchotchke that you give away. I’ve yet to make a purchase decision based on the logo on my squishy ball or pen. The strategy for your tradeshows should dovetail with your overall marketing efforts, which […]