In the world of business, this means understanding where your customers begin interacting with your brand – and creating a rewarding path with messaging touchpoints to help them along the way.
Your organization can effectively compete with the big guys, enhance your brand recognition and market positioning, and attract the customers you are focused on.
If you find yourself struggling to develop effective content for your business, you are not alone.
The Four Ms can help you set a productive course for marketing success with plenty of checkpoints along the way.
If your marketing Rocks are beginning to feel like a heavy burden instead of inspiration, here are a few things you can do to lighten your load and move ahead.
Most companies have a defined and written vision for their business. We have that too, but we also developed a list of core values that help us to make sure everyone is on the same page and consistently stays the course.
At Spoke, we’ve found the best way to stay in touch with your ideal market.
Now you see them. Now you don’t. It’s called job applicant ghosting. This disturbing trend is impacting businesses nationwide as ghosters bail on scheduled job interviews and even the first day of work.
Over the past few months as I’ve spoken with local business owners and corporate decision makers, one common topic and challenge has surfaced: the need for more qualified candidates to fill roles in the workforce.
It’s a simple concept but it’s surprising how many companies fall short of developing a brand that delivers the best possible customer experience. How can you take these words of wisdom and put them into action? Here’s how customer success strategies can make it happen.
Now’s the time for you to take action and launch a strategy worthy of your marketing dollars and your brand. Think of Spoke as your marketing enablement mission control.
At Spoke, we believe you haven’t truly told your story until someone else can tell it, too. A story that connects with your audience.
Summoning Ancient Wisdom to Connect with Customers on Their Inspired Journeys
Our North Star – developing marketing strategies that inspire your customers to take action – will always be what motivates our every action.
Heading to a trade show to network with current customers and meet new prospects? That’s great. Even in a hyper-connected world, trade shows and conferences remain a valuable and necessary staple for businesses and organizations looking to connect with key stakeholders.
Consumers have more power than ever before. When they’re upset, they can do incredible harm to your brand (through things such as online reviews and even your social media), and they have access to more information (mostly true) about your products and services at their fingertips.
Most companies have great data. The problem is that it’s stuck in silos (CRM, Marketing Automation, Web Analytics, Accounting, Social Data, Customer Support, etc.). By combining the data into one Customer Data Platform, marketers obtain a Single View of the Customer…and then your marketing can really start cookin’.
How our intimate get-togethers turned into a networking party.