SPOKE BLOG

In our spare time,
we all write stuff, too.

Sigmund Freud once said, “if you really want to know someone, look at their browser history.” OK. That’s not true. But, he’d probably think reading blog posts would provide insight into what a company thinks is important and a glimpse into the personalities that drive the business.

Marketing David Meyer

The Spoke Approach to Life, Love, and Marketing

The numbers were not in our favor. In fact, nearly a third of small businesses fail within two years...
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Sales Driven Marketing David Meyer

Marketing Enablement: How to Launch and Maintain a Strategy to Take Your Business to New Heights

It was called an “overbar transcription error.” A simple typo in a mathematical formula caused by hu...
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Marketing David Meyer

Before Heading to a Trade Show, Pack Some PR Essentials

But don’t overlook another critical stakeholder - the trade media. Don’t forget about them, especial...
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Marketing David Meyer

Marketing Tools Are No Match for Customer Power

Sure, marketers have more and more powerful tools than ever before. We know (for example) that you’r...
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Marketing David Meyer

Marketing During a Recession

Growing against the odds Yes, a recession is coming. They always do, we just don’t know when or why....
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Marketing David Meyer

Preheat Your Data to 450 Degrees

Cooking With CDP If you wanted to make a chocolate cake (and who doesn’t, really), the first thing y...
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David Meyer

The Secret Sauce for A Successful Content Campaign

Don’t write content just because all the other kids are doing it. Yes, content marketing is importan...
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Marketing David Meyer

Don’t hit the play button (I dare you).

Video killed the radio star. “If a trend becomes obvious, you’re too late.” – Elon Musk OK, not ever...
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Client Highlight David Meyer

Client Highlight: Sit On It

After learning about their business, and their best opportunity for growth, Spoke helped ANOVA (form...
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Marketing David Meyer

It’s a push-button world

Why would you want to manually manage marketing campaigns that are driving your business when you ch...
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Marketing David Meyer

Words Get On Your Nerves (whether you like it or not)

Because how we use words can make a huge difference in how audiences react to what we are attempting...
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Marketing David Meyer

Resolution #1: Have a marketing plan

Unfortunately, too many businesses start off their year with a blank calendar instead of a fleshed o...
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