SPOKE BLOG

In our spare time,
we all write stuff, too.

Sigmund Freud once said, “if you really want to know someone, look at their browser history.” OK. That’s not true. But, he’d probably think reading blog posts would provide insight into what a company thinks is important and a glimpse into the personalities that drive the business.

A Persona Can’t Drive Your Car (but they can drive your business)

A target market is like an x-ray; a persona is an MRI. They’re better defined, and they’re based on ...

You'll Shoot Your Eye Out!

Happy Holidays from your friends at Spoke.

The cobbler HAS shoes.

So, why don’t agencies do a better job of marketing? If ANYONE should be marketing, it’s agencies, r...

Spoke learns about state incentive programs the hard way.

While politicians say small businesses are the ‘backbone of the economy,’ that’s not the bone states...

Take Stock of Higher Quality Stock (please).

The Image Tells the Story As a lover of words (it’s called an octothorpe, not a hashtag), it pains m...

The guy dancing in the end zone isn’t the only hero.

Yes, it’s exciting; your team scored. You had the good fortune of being the one to carry (or catch) ...

What’s your story?

Let’s create your next chapter and uncover what moves your customers and the sales needle.