“Spoke works with a wide range of clients, but technology and startups are our ‘sweet spot,’ and Austin was a logical place to expand” according to Dan Klein, Spoke Marketing Partner. “We’ve watched the growth there, and feel that the volume of successful startups in Austin represents an underserved segment where we have shown proven success and a solid record of helping take these businesses to the next level quickly.”
Heinrich, who will be running the team, has successfully handled clients for Spoke for the past three years including startups such as Greetabl, MediBeacon, BarrelFish, Hatchbuck, and ANY LAB TEST NOW as well as middle market clients such as Alpine Testing Solutions, Anova, the University of Kansas, and Concordia University.
“The Austin scene is thriving, especially in emerging and middle markets,” said Joanna Heinrich, Spoke Managing Director. “Startup and middle market clients are usually at a fragile stage where cash flow is vital. I’m looking forward to expanding Spoke’s formula for finding their fastest path to cash and the highest return on investment.”
Since joining Spoke, Joanna has helped advance the agency’s existing client base by delivering successful marketing that has grown clients’ business, which has in turn grown their budget. Constant client communication, valuable and actionable insight, and her attention to detail led to her promotion.
“This was a very logical next step for Joanna’s career trajectory with our company,” said Klein, “She’ll continue to manage current accounts, and we’re confident she can grow the Austin office and expand our footprint in emerging tech, biotech and life sciences industries.”
To visit our Austin office, or just drop by to get some beer or BBQ, stop by:
106 East Sixth St.
Austin, TX 78701.
You can also contact the new office by email: Austin@SpokeMarketing.com.
