All posts from marketing

Vision Quest: Learning from the past. Planning for the future. Manifesting in the present.

What you are about to experience is an introspective reflection of where our Spoke and client family...

Looking Back to Look Ahead

While it might sound counterintuitive, there can often be a silver lining to be found in the errors ...

Building Brand Authenticity Through Storytelling

Building a recognized brand that connects with the customers you are seeking goes beyond just offeri...

Two Of A Kind: Aligning Marketing Strategies with Entrepreneurial Vision

For any aspiring entrepreneur or established business, a well-thought-out marketing strategy can be ...

Balancing Marketing’s Future: AI, Creativity, and the Human Touch

“I’m afraid I can’t do that, Dave.” Remember that creepy scene from “A Space Odyssey” when HAL9000 s...

Competing with the Big Guys (on a Small Budget)

Here are a few tips (that won’t break the bank) to help make that happen. Build your social media pr...

Applying the “Four Ms” of Marketing

As a small business professional, you’re no doubt familiar with the “Four Ps” of sales: product, pri...

All About Backlinking

The numbers are staggering. Over 260 million people in the U.S. and 2 billion shoppers across the gl...

The Spoke Approach to Life, Love, and Marketing

The numbers were not in our favor. In fact, nearly a third of small businesses fail within two years...

The Perils and Rewards of Thought Leadership Content

Memorable brands have a voice – and mind – of their own that are unique, engaging, and thought-provo...

What’s your story?

You have a story to tell. Spoke can create the next chapter as we uncover what moves your customers and the sales needle.