All posts from marketing

Resolution #1: Have a marketing plan

Unfortunately, too many businesses start off their year with a blank calendar instead of a fleshed o...

The Fastest Path to Cash™ (or, Spoke's Secret to Success)

We believe that marketing shouldn’t cost you money; it should make you money. If you’re spending a d...

Maybe Dental School Isn't The Answer, After All

I think I might be wrong; I think we’ve entered the Age of Marketing. More than ever, consumers are ...

Guide Your Customers Through the Buyer's Journey

Unless you’re selling snow cones on a scorching day (and can control the weather), you’ll get better...

Lead Generation May Not Be Your Problem

While lead generation is important (and we’ll get to that), it’s important to look closely at the ty...

Networking is not working…it’s partying.

Spoke Friday, The Best End to Any Week. When Spoke started, we used a lot of freelance designers, il...

The brands, they are a changin’

Successful businesses create their product or business models first. Brands then evolve to match the...

Hey doc, I need an antibiotic.

Most of the time they’ve self-diagnosed what’s causing their pain, and think that all they need is a...

This Is Your Last Warning

Hopefully most of our readers have already jumped on the social media bandwagon, but for those who h...

A 'Squeaky Clean' list

Lists can be purchased from a variety of sources…but where/how they get the information is crucial t...

What’s your story?

You have a story to tell. Spoke can create the next chapter as we uncover what moves your customers and the sales needle.