Maybe Dental School Isn't The Answer, After All
I think I might be wrong; I think we’ve entered the Age of Marketing. More than ever, consumers are ...
Guide Your Customers Through the Buyer's Journey
Unless you’re selling snow cones on a scorching day (and can control the weather), you’ll get better...
Lead Generation May Not Be Your Problem
While lead generation is important (and we’ll get to that), it’s important to look closely at the ty...
Networking is not working…it’s partying.
Spoke Friday, The Best End to Any Week. When Spoke started, we used a lot of freelance designers, il...
The brands, they are a changin’
Successful businesses create their product or business models first. Brands then evolve to match the...
Hey doc, I need an antibiotic.
Most of the time they’ve self-diagnosed what’s causing their pain, and think that all they need is a...
This Is Your Last Warning
Hopefully most of our readers have already jumped on the social media bandwagon, but for those who h...
A 'Squeaky Clean' list
Lists can be purchased from a variety of sources…but where/how they get the information is crucial t...
EVERYONE ELSE’S BLOG SUCKS (and they torture puppies)
While determining the best media for a client is always done on a case-by-case basis (considering bu...
Getting The Right Leads (with a good ROI)
Now, let’s talk about how to reach qualified leads to maximize your ROI. As simple as it sounds, the...
Resolution #2: Follow Your Marketing Plan
Now that you’ve determined your marketing strategy, it’s essential to plan the tactics to help you r...
The Voice of the Customer
Beyond listening to the customer, it is equally important to visibly demonstrate that your company b...
