All posts from marketing

Marketing David Meyer

EVERYONE ELSE’S BLOG SUCKS (and they torture puppies)

While determining the best media for a client is always done on a case-by-case basis (considering bu...
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Marketing David Meyer

Getting The Right Leads (with a good ROI)

Now, let’s talk about how to reach qualified leads to maximize your ROI. As simple as it sounds, the...
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Marketing David Meyer

Resolution #2: Follow Your Marketing Plan

Now that you’ve determined your marketing strategy, it’s essential to plan the tactics to help you r...
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Marketing Spoke Marketing

The Voice of the Customer

Beyond listening to the customer, it is equally important to visibly demonstrate that your company b...
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Marketing Spoke Marketing

If you build it (correctly), they will come

The truth is, executing an efficient lead generation campaign doesn’t have to be a drain on resource...
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Marketing David Meyer

The Evolution of Banner Ads

Not so long ago, the banner ad was an industry joke. Sure, there were incremental improvements; the ...
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Marketing Spoke Marketing

Marketing Myopia Revisited

I was reminded of this gem of marketing commentary as it was handed out in a boardroom breakfast. Th...
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Marketing David Meyer

I can’t say ‘squishy ball’ with a straight face.

The strategy for your tradeshows should dovetail with your overall marketing efforts, which likely r...
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Marketing David Meyer

Why Referrals Work

When a prospect calls, we always find out how they heard about us, or why they chose us. Then, we (s...
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Marketing Rich Roden

Not All Anchors Weigh You Down

Creating an anchor piece for your brand. Business owners and operators need to make hundreds of deci...
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