All posts from marketing

Marketing David Meyer

A Persona Can’t Drive Your Car (but they can drive your business)

A target market is like an x-ray; a persona is an MRI. They’re better defined, and they’re based on ...
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Marketing David Meyer

You'll Shoot Your Eye Out!

Happy Holidays from your friends at Spoke.
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Marketing David Meyer

The cobbler HAS shoes.

So, why don’t agencies do a better job of marketing? If ANYONE should be marketing, it’s agencies, r...
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Marketing Steve Slais

The Best Ways to Waste Money at a Trade Show

If you’re getting too many high-quality leads, follow-up meetings, and sales from trade shows, perha...
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Marketing Spoke Marketing

Go Down the Rabbit Hole and Follow the Buyer’s Journey.

As a consumer yourself, you know how many messages are bombarding you daily (and how many you immedi...
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Marketing David Meyer

Take Stock of Higher Quality Stock (please).

The Image Tells the Story As a lover of words (it’s called an octothorpe, not a hashtag), it pains m...
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Marketing David Meyer

The guy dancing in the end zone isn’t the only hero.

Yes, it’s exciting; your team scored. You had the good fortune of being the one to carry (or catch) ...
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Marketing Drew Mangels

Where Brand Happens

May sound corny or a bit idealistic, but this approach came with some pretty cool benefits. It gave ...
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