TECHNOLOGY

Growth for technology brands, powered by human energy.

Whether you’re selling AI, fiber internet, or software, the common thread is that customers buy technology products because they want to, not because you're the only option. End users want to be associated with your technology brand not for what it promises, but what it delivers to make life better. It’s the values you want your brand to stand for, and Spoke can tell that story in a Refreshingly Human way.


Start with story. End with results.

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Positioning: We're a brand-first marketing agency focused on stories that drive business growth.
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Sales Initiatives: Over two decades of qualified lead generation expertise for reaching the right buyer at the right time.
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Sales & Marketing Cohesion: Ensuring your marketing aligns with what your sales team requires to close deals. 

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Lead Expansion: Applying a strategic mindset to grow your client database and the resulting new revenue potential.

“In an industry driven by algorithms and innovation, humanizing your technology brand can be the differentiator that drives growth. By focusing on authentic storytelling, companies can build stronger relationships and stand out from the crowd.”

Packt
Beyond the Algorithm: Humanizing Tech Brands, 2024

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Consumers are sold on human connections.

All too often technology companies want to sell the features of their product, not how those features improve life for their customers. At Spoke, we’ve spent almost two decades building technology brands with a moral compass that guides people on a path that promotes human good. And we do it for a reason. Because studies show two-thirds of technology consumers around the world prefer to buy products from companies whose purpose reflects their personal values*. The question is, how will your company transition into this Refreshingly Human place? Spoke makes it possible.

*Accenture, 2024

“Spoke's work for our brand was outstanding. I'm beyond impressed by what they created given the chaotic, mind numbing tech problem we gave them.”

Jim Filla | Chief Executive Officer

InSequence

“Since 1994, we've consistently stood with our fellow Missourians as we build a better internet for a better future. Spoke created a brand to reflect just that.”

Carson Coffman | President

Socket Fiber Internet

Let's start simplifying your story.