There's no room for error.

Elevator inspection services help building owners maintain compliance. But without proper inspection of these elevators, faulty maintenance errors can be missed. What's at stake for the building owner is more than compliance fines or operational shutdowns of these conveyance systems. The critical story is that proper inspections will ensure the safety of passengers who rely on elevators for working, shopping and daily life. That's ultimately why there is no room for error.

Telling the passenger's perspective on elevator inspections. 

Maintaining compliance for elevators is beyond complex. Part of meeting the regulations governing required maintenance requires the oversight of a third party inspection company. For building owners to make an educated decision on choosing the best inspection service provider was next to impossible since all these companies were saying the same thing. But their capabilities were far from equal to ATIS – the premier inspection service provider. What we uncovered was a story about what resulted from their proven ability to properly inspect elevators: Passenger Safety. And it was a story we were about to tell. 

Elevators move people. Marketing moves sales.

ATIS had a strong regional presence as an elevator and escalator consulting, management, and inspection company. What they lacked was a brand story to help them stand out and marketing strategy to grow nationally. Spoke helped them achieve both through a new brand that highlighted the ultimate outcome of their inspection services: Passenger safety. This was reflected in the positioning statement: "There's so much riding on a properly operating elevator." It was a compelling story foundation for all marketing programs and positioned them as the leader in the conveyance industry. What resulted in a few short years was expansion throughout the United States and Canada. 

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