Branding a 100 year milestone.

Destination Mapping

Brand Framework

Brand Identity Program

Logos, Event Website, Invitations and Campus Signage

Campaigns

Managed Assets

97%

Digital Invite Open Rate

Sent to 3,000 alumni around the world to promote John Burroughs 100th anniversary.

3:00 min

Average Time Spent on Digital Invite

Not only did people open ebook they read every page.

800

Overage in Event Registrations

1,200 estimated attendees turned into 2,000.

WHAT WE LEARNED

Turning 100 requires a look that never gets old.

For 100 years, John Burroughs School has been a haven for students to develop their strengths and passions. What the school needed was 100th Anniversary event branding and promotion that could tell that story as well as gain attendance interest in the upcoming celebration. While the school was a century old, it required something new to make a measurable impact with potential attendees.

Our Understanding

"48% of brands realize an ROI of 300% to 500% with event marketing. And it drives brand engagement with 98% of consumers.”

Gitnux Market Data Report, 2024

WHAT WE UNCOVERED

A spark ignites a story.

The Burroughs experience has always cultivated curiosity to inspire students to more fully explore, enjoy and contribute to the world around them. Their learning begins with a spark of curiosity that ignites their imaginations. It has been that way for 100 years at Burroughs. And the school wanted to inspire future generates with this same promise for the next 100 year. These were the brand parameters for Spoke to meet to promote this celebration. It had to be a story of merging the past into the present, and beyond.

Our Takeaway

John Burroughs School first opened their doors in 1923 with a commitment to be a close community of family that encourages students to be curious. Their learning begins with the spark of curiosity that ignites their imaginations. The ideas we ignite in the minds of our students ultimately inspire change in our school and in our community, and our students we cherish are always leading the way. This is the pride we take in our first 100 years and the optimism we see in the next 100 years.

OUR STORY

Past and present guide the future.

In 1923, the head of John Burroughs stated it was their mission to "help develop the human personality of students." This human side was brought life by Spoke in a 100 year anniversary logo featuring a flame that aligned with the theme: Igniting Curious Minds. A 'next century' logo mark. It was inspired by a campus statue of the naturalist John Burroughs looking up to the stars. Event promotion included a digital flip book that captured the true purpose of John Burroughs from last 100 years: Helping students. The story was supported using student centric banners and wall graphics displayed on campus. It was a truly human story. And it appealed to over 2,000 event attendees, the largest event in the school's history.

TESTIMONIALS

“Our 100th Anniversary branding was spot on, and the event sold out within hours. We estimated 1,200 guests, but ended up with 800 more. This was the largest event in the school's history.”

Ginger Imster | Assistant Head of School for External Affairs

John Burroughs School, St. Louis, MO

MORE WORK

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