Artificial Intelligence made smarter by human intelligence.

Artificial Intelligence (AI) and Machine Learning (ML) drives today’s world. From smartphones to smart cities, data is the brains behind technology that can think. The challenge? This data is often in a raw, unstructured form that cannot power AI and ML to think in logical ways. And giving structure to this data is what Shaip does best. What Spoke does best is bringing even the most complex service offerings to life.

Technology can be complex. The story shouldn't be.

AI data is all about zeros and ones. It’s not as cool as selling a sports car or a music concert. Or is it? At Spoke, we believe a client can’t achieve success without a brand that appeals to a target's truly human desire of wanting something that is new, better and helps them achieve a desired outcome. So we told a story that no other AI data provider was telling through the perspective of the end user. This messaging point of difference lived within a design framework that was just as unique and appealing to the target.

Making the complex digestible.

Enriching AI is all about data structure. And Shaip had a decade of experience in structured data for healthcare. But how do you take that experience and reach companies with AI initiatives in insurance, finance, and technology? The journey to success started with Destination Mapping where we began to map out a brand direction focused on a clear benefit: Better AI Data. Better results. It took their complex offering and turned it into something easy to understand as buyers went from asking “who is Shaip?” to “we need to talk with Shaip, today.”

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