LEAD GENERATION/MARKETING AUTOMATION

Inbound, lead generation marketing takes several forms, and to be effective consists of multiple integrated tactics.

Merely blogging isn’t going to ring the register; positioning yourself as a thought leader, category authority, and innovator will. Driving inbound leads can only be accomplished with detailed planning and precise execution. Content creation is undoubtedly a key but screaming into a void will just get you a sore throat. But, when combined with traditional and digital advertising (including remarketing), SEO, SEM, email, and marketing automation it will move the needle every time.

 

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Perhaps the best (and most underutilized) tool in your arsenal is marketing automation.

We’ve implemented campaigns with virtually every program out there, but 80% of the time we deploy either Hubspot, Eloqua, Marketo, Pardot, or Sharpspring.

Marketing automation is  measurable and flexible. A/B testing empowers you to continually improve messaging, calls to action, and the types of content you share. When supported by the right technology stack, marketing automation is truly a knife that gets sharper with use.

 

What’s your story?

You have a story to tell. Spoke can create the next chapter as we uncover what moves your customers and the sales needle.

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