SALES & MARKETING ALIGNMENT

Sales and marketing should work in tandem.

It seems so obvious to us. Unfortunately, too often the departments and functions are siloed, and there’s an ‘us vs. them’ tension baked in. The sales department wants everything yesterday and doesn’t understand that the marketing department needs time and direction. The marketing department doesn’t know the company’s sales process and can’t predict the (seemingly obvious) needs of their sales team.

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Alignment makes sense.

We simply can’t deliver marketing without fully understanding your sales process. Ideally, someone from sales will join in our Discovery session, but at a minimum, we’ll look at past sales efforts, how deals were won, and the tools used to make the sale.

Using our ‘follow the money’ approach, we’ll tease out insights from this data to synchronize marketing deliverables with the needs of your sales team.

What’s your story?

You have a story to tell. Spoke can create the next chapter as we uncover what moves your customers and the sales needle.

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